Case Study 01
The Bite Cafe
Brand identity and packaging for a Southern red velvet cafe.
The Bite Cafe is an online bakery serving Lancaster, South Carolina and beyond, built around one thing: Southern red velvet. Three products — cookies, cupcakes, and bundt cakes — made to order, with a busy winter season.
The brief was to make a home bakery feel as considered as the product: comfort food with a brand that could carry online ordering, gifting, and a growing line.
A single circular badge carries the whole line — the wordmark, a hand-drawn treat, and an arched tagline, all in a high-contrast serif on cream.
The system
One circular badge, three products — cookies, minis, and bundt cakes share the same template, each with its own line drawing and count.
The decisions
One badge, many products
A single circular template adapts per item, so the line grows without a redesign each time.
Red velvet, not literally
Deep brown and maroon on cream instead of bright red — premium to the eye, and clean on a printer.
Comfort with a voice
A high-contrast serif gives a home bakery an elegant register — comfort food, not cutesy food.
The result
The line sold online across the region, with reviews praising taste and presentation alike. The brand matched the product — and that's the standard we bring to every client.
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